Question 1

A network of WordPress-based websites and a custom analytics system for Comparisun

Accepted Answer

Introduction Our team here at MediaMagic is used to receiving different kinds of projects from clients. Being well-experienced in creating Wordpress websites, most of these requests seem like a walk in the park for our developers. But sometimes more difficult cases come along. Such as this project for a company called Comparisun. They wanted us to develop not one site but a whole network of them. And in addition to that, the request included creation of a custom analytics system for these websites. Of course, our team was up for the challenge!

Comparisun’s Product Manager David Tarbay contacted our team with a request for full-stack Wordpress development and Quality Assurance. Their current system was built by freelancers and was hard to maintain and scale. The UX of the websites’ admin panels was difficult to work with, site performance needed improvement and a custom analytics system was receiving lots of bad events to the AWS database that caused money loss.

About the Client Comparisun is a small business advice platform that provides supporting, efficient, and personalized content such as various types of reviews, articles, and how-tos. Their main focus is on COMPARING -- providing reviews and side-by-side analyses of service providers for small businesses.

The main website Comparisun.com gives thoroughly researched overviews of credit card processing companies, points of sales systems, payroll services, and much more.

But Comparisun also has a network of websites on

Question 2

On-Page Search Engine Optimization (SEO) Checklist 2021

Accepted Answer

Digital marketing is one of the most conducive platforms for promoting any product, service, portfolio or brand. It has opened multiple options for search engine optimization services for the users as per their needs. In line with the trends and relevance of the innovation happening in the digital marketing services, the concept of On-Page and Off-Page SEO is extremely important, as On-Page gives a glimpse of the website and Off-Page gives a glimpse of authority and popularity of a website.

We have covered a basic SEO checklist consist of Google search console and Bing webmaster tool, Google analytic, meta title, meta description, SEO- friendly URL, image alt tag, schema markup, heading tag, internal link, and social sharing button in our last post. For more information, read the quick and basic SEO checklist 2021.

This article will focus on ‘On-Page SEO Checklist for 2021’, which is provided below:

Secure Sockets Layer (SSL) certificate Site HTTPS: Having an SSL certificate is always helpful as it enables the website to move from HTTP to HTTPS, which is relatively more secured compared to the former. Google has also made it mandatory to have HTTPS for all its sites for security reasons. The SSL certificate should be installed for overall protection to improve the website ranking, and further securing all the data and the information on the webserver.

Site loading speed: For every company, it is essential to keep a desired website loading speed and work towards making it

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